2024-2025 Season
Sponsorship Opportunities
Belonging comes from being yourself and being seen.
Over the years, StoryBook Theatre has become more than a place to see a musical or play. It’s a place where we all work together to create worlds where inclusion and imagination thrive. It is a community where everyone—those in the spotlight, those behind the scenes, our volunteers, and those in our audience—finds a place where they belong.
Join SBT on our mission to ensure that everyone has the opportunity to find where they belong!
Season 48 includes five mainstage productions and a series of fundraiser concerts that delve into our shared human experiences and our desires to connect and be a part of something special. Join us, as we take audiences on journeys about unique individuals who seek to overcome feelings of isolation, to meet the people who will help them find their place in the world. We can all relate, as they remind us that everyone deserves to feel like they belong somewhere.
ABOUT STORYBOOK
StoryBook Theatre has been fostering over one million people's love and passion for theatre arts for nearly half a century. We are Canada's largest volunteer-driven Theatre for Young Audiences, performing from our home in the Beddington Theatre Arts Centre.
We bring stories to life that encourage children and their families to dream about who they are and may become, explore ideas from different perspectives, think using inductive reasoning, and make stronger connections to others. Each season we bring together some of the industry's brightest emerging talents both on and off the stage to create accessible theatre for the whole family.
MISSION
StoryBook celebrates the power of theatre to inspire children and their families to dream, explore, think and connect through high-caliber accessible theatre school programming and productions.
VISION
StoryBook Theatre seeks to provide a vital performing arts organization known for its commitment to accessible and diverse family theatre programming.
2024-2025
Donor Benefit Breakdown
We are seeking extraordinary sponsors to help elevate this season and create more opportunities for youth and families in Calgary to enrich their lives through experiencing live theatre, whether as audiences, performers, or students.
Research has found a correlation between attending or taking part in a theatre performance with increased mental wellbeing; as a sponsor your funds will help offset the cost of producing our shows enabling us to provide meaningful employment opportunities, more theatre school bursaries, and more subsidized tickets for low-income families and individuals.
We believe that theatre should be accessible to everyone and are incredibly proud of our ongoing commitment to inclusion - your support of this season will ensure that more individuals are able to join our StoryBook family and benefit from the magic of live theatre.
There are several investment levels ranging from $1,000 up to $25,000, and a show for everyone in SBT's 48th Season! Reach out today to talk with us about the right fit for you, and how you can help make Calgary a more inclusive place to live, work, and play.
SPONSORSHIP LEVELS
SEASON SPONSOR | $25,000
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First right of refusal for renewal of all future StoryBook seasons
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"SEASON 48 Presented By..." designation on all online and printed season materials
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Website presence on storybooktheatre.org, including video message and/or guest post
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Mentioned in all potential media spots
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Press release created in honour of sponsorship, with an opportunity to provide a quote
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Named mention on all appropriate press releases
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Invited to all opening and closing nights and special events with an opportunity to address the audience and meet the cast
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Opportunity to create a video advertisement to play at all shows on our main lobby television
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Full-sized banner advertisement on each show’s online program
HOLIDAY OR SHOW FINALE SPONSOR | $10,000
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"BEAUTY & THE BEAST /ONCE ON THIS ISLAND Presented By...” designation on all online and printed show materials
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Mentioned on all potential show media spots
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Invited to show opening and closing night with an opportunity to address the audience and meet the cast
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Opportunity to create a video advertisement to play at the shows on our main lobby television
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Full-sized banner advertisement on each show’s online program;
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Social media and website presence for the show
MID-SEASON SHOW SPONSOR | $5,000
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“Presented By...” designation on all online and printed materials for chosen show
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Mentioned in all potential show media
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Invited to show opening and closing night with an opportunity to address the audience and meet the cast
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Opportunity to create a video advertisement to play at shows
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Full-sized banner advertisement on each show’s online program
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Social media and website presence for the show
SPECIAL EVENT SPONSOR | $2,500
OPENING NIGHT SPONSOR | $1,500
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Listed as a sponsor in all show programs
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2 Tickets to Opening Night of the show being sponsored
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Advertising in lobby and from stage on Opening Night
ARTIST SPONSOR | $1,000
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Listed as a sponsor in all show programs Invitation to join sponsored Artis in rehearsal
(sponsored artists include your choice of the DIRECTOR, CHOREOGRAPHER, MUSICAL DIRECTOR or ANY of our DESIGN TEAM MEMBERS)
ONLY 1 OPPORTUNITY!
2 OPPORTUNITIIES!
3 OPPORTUNITIIES!
5+ OPPORTUNITIIES!
2 OPPORTUNITIIES!
COMMUNITY & LEADERSHIP
StoryBook Theatre has enormous reach in the community with:
1880
Season subscribers in 2023/24
22,000
Individual tickets sold in 2023/24
3820
Average patrons attending each full show run
46,000
Potential total patrons
each season
11,300
Newsletter subscribers
1300
Students attending theatre
school year-round
29
School performances
(5,000 students)
Our shows are regularly featured in a broad range of Calgary media, and Storybook maintains active social media accounts.
